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Google
AdWords Training Courses in Bristol
Do you prefer telephone coaching?
Click here!
We run this course in our other centres too
- see our full Google AdWords Course
Schedule
In addition to our scheduled courses offered
from our 3 training centres, we offer onsite
Google AdWords courses at £975 for up
to 4 delegates (£100 for each additional
delegates) and also offer
Google AdWords telephone coaching.
About Your
Google AdWords Trainer
 Claire
Jarrett is a qualified Google Advertising
Professional, qualified secondary school teacher, experienced
Microsoft trainer and an industry expert in Google AdWords.
She is the lead trainer on
"Master AdWords!" a DVD set due for release
on 30th September.
She has the ability to explain things in a
clear, concise non-technical manner as her
background is in teaching and training.
Claire is the Managing Director of Computer
Training Solutions and now trains solely on
this course throughout our 3 training
centres as well as onsite.
"I did a Google Adword course
with Claire a week ago Monday - WOW!"
"Claire, I was highly
impressed with this course"
"I attended the CTS Google Adwords
training day in May and found it extremely
clear and useful"
View Our Full
Testimonials.....
Who is this course aimed at?
This highly practical guide to setting up
your first Google Adwords campaign is for anyone who wishes to use AdWords
to increase online sales leads. It is
appropriate for all levels, whether you have
already set up your first campaign or you
are considering setting one up in the
future.
Prerequisites
This course is totally suitable for
both absolute beginner and intermediate
level for our
Introduction to AdWords course, or
Intermediate to Advanced for our
Advanced AdWords and Analytics course. You will need to
be able to work on a live campaign, which
should ideally have been set up in advance
of the course. However if you have not
had time to do this, please ensure you
arrive early and let your instructor know.
You will need a credit or debit card to set
up a campaign on the day.
Course format
This one day Google course is taught by
Claire Jarrett, our inhouse
industry expert with real life experience of
managing multiple Google Adwords campaigns. The
Adwords training will be
based on a combination of taught lessons and
practical work.
Course Cost
£295 +VAT per delegate. We also offer
this course onsite at your premises,
contact us for more details.
Course Location
Aztec West, Bristol (right next to the M4
/M5 junction) - highly accessible from
Swindon, Gloucester, Cardiff, Exeter and
many more.
We also offer
Google Adwords training in Solihull,
Birmingham
Bristol Course Dates
|
Course Title and level |
Course length in days |
Aug 2008 |
Sep 2008 |
Oct 2008 |
Nov 2008 |
Dec 2008 |
Price (excl. VAT) |
|
How to Set up and Run a Google Adwords Pay
Per Click Campaign
Book
a place now,
View Course Outline or call 0800 019 6882 |
1 |
15 |
2, 30 |
28 |
12 |
11 |
£295 |
|
Google AdWords and Analytics Advanced
Book
a place now,
View Course Outline or call 0800 019 6882 |
1 |
- |
3 |
1 |
13 |
12 |
£295 |
|
|
Save 5% by paying
by card at the time of booking!
Client Testimonials
"I did a Google Adword course with Claire a
week ago Monday - WOW! I wish I had learnt what
Claire taught me seven years ago when I opened
Cribbs Business Centre at Hollywood Tower. I
took three bookings within days of the course
through Google. I am top of all my search words
at just £2.00 a click - best advertising I have
ever invested in. Take it from me there can be
no better way to reach your target audience and
it's great fun. Take a look at Claire's courses,
it's well worth very serious consideration."
Laura
McCrum, Company Director, Cribbs Business
Centre, Hollywood Tower Mansion
"Claire, I was highly impressed with this
course and your great help and knowledge. I have
taken a handful of other courses and have found
this one to be the best.
You conducted
the class in a very professional manner, and we
learnt a lot of very useful skills. At the same
time it was still a friendly atmosphere and I
look forward to the next one with you"
Marc Dodd, Ashley Associates
"I attended the CTS Google Adwords training
day in May and found it extremely clear and
useful. Even though we had been running Adword
campaigns for the last two years we picked up
information that has reduced the cost of our
clicks while improving their quality. The day
was very well structured and enjoyable with
plenty of hands on exercises. I would recommend
this course to anyone trying to improve their
web presence whether they are beginners or
experienced web marketeers."
Jay Risbridger, Managing Director, Green
Stationery Company
"Our management team attended the Google
course with a limited knowledge of how it worked
and what it could do.
Our initial benefit has been an additional
10% increase in our click through site hits for
the same spend.
It has helped us plan for using it in the
future in a more focused way and use more of the
unused features that Adwords has to offer.
To gauge how effective our ads where spot
our best and worst performing ones and use this
information to improve the quality across the
board, to spend the money in the right prices."
Sarah Muirhead, Business Development Manager,
Avanquest
Course content - Introduction
What is AdWords?
Why it is so important
Understand your customer
Your first campaign
Building a campaign from scratch - the wrong
way and the right way
Mistakes to avoid
Keywords
Researching your keywords
Researching bid prices
Adgroups
Creating adgroups
Selecting keywords
Broad, exact and phrase matching
Creating your adverts
How to write good sales copy
Creating ad versions
Secrets to make your adverts work!
Click Through Rate
What is a good click through rate (CTR)?
Increasing your CTR
How to lower your bid prices
Conversions
Tracking your results
Customer value
What can you afford to pay
Content Ads
Enable or disable?
When to use content ads
Creating Image Ads
Extras
Using misspellings
Useful websites
Course Content - Advanced
·
Adgroups
o
Splitting into very tight groups
o
Increasing CTR by improving your focus
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Local Business Adverts
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Registering for Local Business Adverts
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How to add Local Business Adverts
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Google Maps and appearing on them
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When it is appropriate to use the content network
o
Image Ads
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Video Ads
o
Targeting specific sites
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Dynamic keyword insertion
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Google Analytics and using it to track your campaign
o
Setting up Google Analytics
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How to set Data Filters
o
Interpreting the Results
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Site Overlay and how to use it effectively
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AdWords Reporting
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Creating reports
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Additional Hints And Tips
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Display URL tricks
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Position Preferences
We are delighted to offer high quality
Adwords training at all levels. Google
Adwords has been highly integral to the
success of many companies including our own.
We will be delighted to share insider
secrets teaching you the basics of Google
Adwords and how to run an effective Adwords
campaign. Google Adwords PPC training is
essential to avoid wasting hundreds of
pounds of useless clicks and untargeted
visitors. |
0800
019 6882
